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Tuesday, 19 March 2013

Facts and Stats About Loyalty Programs


Some facts and stats about loyalty programs: 

  1. Consumer spending is 46% higher with companies that offer loyalty programs
  2. Companies can increase profit almost by 50% by retaining 5% more of their customers
  3. 78% of cardholders use their card every time they shop 
  4. 70% of people that come from higher income households are more loyal to companies that offer a rewards program
  5. Since the recession, 32.3% of consumers made their participation in loyalty programs more important

Source: http://www.loyaltyleaders.org/facts.php
http://ackroo.com/loyalty-programs/

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