Some advantages to having a loyalty program include:
- It is easy to implement
- Could potentially increase your sales
- Ability to partner with other companies
- Improve company image and product brand
- Increases the spending from existing customers
- Increases visit frequency
Source: http://smallbusiness.yahoo.com/advisor/benefits-of-customer-loyalty-programs.html
Great post! A company implementing a customer loyalty program is definetly a great way to attract new customers and raise sales.
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